I always found damage shield to be perplexing in the cave shaman spec. You have root in the same spec line, so your own abilities counter each other. That being said, I do agree with you that it should be included in the buff macro. It probably isn't due to the fact that damage shield isn't concentration for any other realm. They might be better off just changing it into a 20 second duration spell that can be cast on yourself (and the entire group at once) like the spell for mana magicians in Hibernia or the Earth Damage Shield for Wizard. I tend to cast damage shield on myself and cancel it when I go to cast root, but I am a cave shaman pve'r mostly.