Hi!
I tend to favor more rejuv due to the near-ubiquity of buff pots. I started a cleric spec document a while ago and never completed it. Here is a little bit of it.
Cleric Specifications Explained
There are many specs that a cleric can take to viability. Here are a couple of them.
  +-------------------+------------+--------------------------------+----------------------+
  | sc: str/con       | bo: body   | mj: major heal                 | da: damage add       |							
  | dq: dex/qui       |	en: energy | gr: greater heal               | mz: pbaoe mesmerize  |
  | ac: acuity        |	sp: spirit | gp: group spec heal            | dd: smite dd         |
  | hr: health-regen  |            | si: single-target instaheal %  | pb: pbaoe smite      |
  | af: armor factor  |            | gi: group instaheal %          | ao: aoe smite        |
  | md: melee damage  |            | rz: resurrection               |                      |             
  | hp: heal-proc     |            | ns: nearsight heal (1/2)       |                      |
  |	              |            | sh: spread heal                |                      |
  +-------------------+------------+--------------------------------+----------------------+
  * Generalists
  
  +----------------------------------+
  | Crusader: 40e 36r 4s             |
  +----------------------------------+--------------+------------------------------------------+------------------------+
  |              Buffs               |   Resists    |                  Heals                   |        Smites          |      
  | sc | dq | ac | hr | af | md | hp | bo | en | sp | mj | gr | gp | si  | gi  | rz  | ns | sh | da | mz | dd | pb | ao | 
  | yw | yw | yw | yw | yw | yw | yw | yw | yw | yw | yw | bl | yw | 80  | 50  | 50  | 1  | bl | 1  | 9s | -  | -  |  - | 
  +----+----+----+----+----+----+----+----+----+----+----+----+----+-----+-----+-----+----+----+----+----+----+----+----+
  | The Crusader is a good spec for a cleric that is going to be a primary buffer in a group. With full yellow buffs,   |
  | you will be expected to provide buffs to tanks and casters alike. Your heals are very good as well, and you can     |
  | provide constant healing output for all but the most concentrated of attacks on your tanks.                         |
  +---------------------------------------------------------------------------------------------------------------------+
  
  +----------------------------------+
  | Templar: 40r 36e 4s              |
  +----------------------------------+--------------+------------------------------------------+------------------------+
  |              Buffs               |   Resists    |                  Heals                   |        Smites          |      
  | sc | dq | ac | hr | af | md | hp | bo | en | sp | mj | gr | gp | si  | gi  | rz  | ns | sh | da | mz | dd | pb | ao | 
  | yw | bl | ye | ye | ye | ye | yw | yw | bl | yw | yw | bl | yw | 80  | 50  | 100 | 2  | yw | 1  | 9s | -  | -  |  - | 
  +----+----+----+----+----+----+----+----+----+----+----+----+----+-----+-----+-----+----+----+----+----+----+----+----+
  | The Templar is a standard build that trades the yellow dex/qui buff and yellow energy resist buff of the Crusader   |
  | for a larger spreadheal, a larger rez, and fast nearsight cure. You still have the blue dex/qui buff for dex-based  |
  | characters.                                                                                                         |
  +---------------------------------------------------------------------------------------------------------------------+
  
  * Healers
  
  +----------------------------------+
  | Apothecary: 42r 33e 7s           |
  +----------------------------------+--------------+------------------------------------------+------------------------+
  |              Buffs               |   Resists    |                  Heals                   |        Smites          |      
  | sc | dq | ac | hr | af | md | hp | bo | en | sp | mj | gr | gp | si  | gi  | rz  | ns | sh | da | mz | dd | pb | ao | 
  | bl | bl | yw | yw | bl | yw | bl | yw | bl | bl | yw | bl | yw | 100 | 50  | 100 | 2  | yw | 1  | 9s | -  | -  |  - | 
  +----+----+----+----+----+----+----+----+----+----+----+----+----+----+----+-----+------+----+----+----+----+----+----+
  | The Apothecary is a dedicated healer. The 100% ST insta heal will ensure that you can bring one groupmate back from |
  | the brink. You also have a powerful greater heal for concentrated heals on one character. The downside to this spec |
  | is the weak buffs: mostly blues. This shouldn't be a problem in groups where there is a buffer present and you are  |
  | simply buffing bases.                                                                                               |
  +---------------------------------------------------------------------------------------------------------------------+
      
  +----------------------------------+
  | Hospitaler: 43r 32e 6s           |
  +----------------------------------+--------------+------------------------------------------+------------------------+
  |              Buffs               |   Resists    |                  Heals                   |        Smites          |      
  | sc | dq | ac | hr | af | md | hp | bo | en | sp | mj | gr | gp | si  | gi  | rz  | ns | sh | da | mz | dd | pb | ao | 
  | bl | bl | yw | yw | bl | yw | bl | bl | bl | bl | rd | bl | yw | 100 | 50  | 100 | 2  | yw | 1  | 9s | -  | -  |  - | 
  +----+----+----+----+----+----+----+----+----+----+----+----+----+----+----+-----+------+----+----+----+----+----+----+
  | The Hospitaler is a slight variation on the Apothecary that downgrades the yellow body resist to blue, but          |
  | increases the major heal to red. A powerful spec for a primary healer in a 2-cleric group. Expect this spec to      |
  | struggle in groups where there is not a buffing cleric available to provide stronger resists and yellow or higher   |
  | buffs, though the healing capabilities of the spec can make it possible to heal-through the buff short-comings.     |
  +---------------------------------------------------------------------------------------------------------------------+
  +----------------------------------+
  | Lifegiver: 50r 20e 4s            |
  +----------------------------------+--------------+------------------------------------------+------------------------+
  |              Buffs               |   Resists    |                  Heals                   |        Smites          |      
  | sc | dq | ac | hr | af | md | hp | bo | en | sp | mj | gr | gp | si  | gi  | rz  | ns | sh | da | mz | dd | pb | ao | 
  | gr | gr | gr | gr | gr | bl | bl |  - |  - |  - | rd | rd | rd | 100 | 100 | 100 | 2  | rd | 1  | 9s | -  | -  |  - | 
  +----+----+----+----+----+----+----+----+----+----+----+----+----+----+----+-----+------+----+----+----+----+----+----+
  | The Lifegiver is not a common spec because it sacrifices all practical buffing in favor of extreme healing          |
  | capacity. The red major heal is good enough to bring a near-death tank to full health with a single cast, though    |
  | without a strong composite rejuv score you will have some variance to deal with. Red spreadheal and 100% group      |
  | instas give the healer a lot of insta-heal power as well. Not a spec to try without a 2nd enhance cleric in group.  |
  +---------------------------------------------------------------------------------------------------------------------+
  +----------------------------------+
  | Medic: 50r 20s 4e                |
  +----------------------------------+--------------+------------------------------------------+------------------------+
  |              Buffs               |   Resists    |                  Heals                   |        Smites          |      
  | sc | dq | ac | hr | af | md | hp | bo | en | sp | mj | gr | gp | si  | gi  | rz  | ns | sh | da | mz | dd | pb | ao | 
  |  - |  - |  - |  - |  - |  - |  - |  - |  - |  - | rd | rd | rd | 100 | 100 | 100 | 2  | rd | 1  | 9s | -  | -  |  - | 
  +----+----+----+----+----+----+----+----+----+----+----+----+----+----+----+-----+------+----+----+----+----+----+----+
  | The medic is a variation of the Lifegiver that trades all spec enhance for increased survivability in smite. AOE    |
  | smites and casted smites allow for weak damage, and allow the cleric to tag enemies for higher gains on raids and   |
  | in RvR, though care must be taken to avoid breaking mezzes. PBAoE mezz gets a little less resistability and sticks  |
  | for 15s, which allows a better chance to escape a single bad situation. You can still give good base buffs, but the |
  | temptation to smite instead of heal must be resisted.                                                               |
  +---------------------------------------------------------------------------------------------------------------------+
  +----------------------------------+
  | Combat Medic: 48r 24s 6e         |
  +----------------------------------+--------------+------------------------------------------+------------------------+
  |              Buffs               |   Resists    |                  Heals                   |        Smites          |      
  | sc | dq | ac | hr | af | md | hp | bo | en | sp | mj | gr | gp | si  | gi  | rz  | ns | sh | da | mz | dd | pb | ao | 
  |  - |  - |  - |  - |  - |  - |  - |  - |  - |  - | rd | yw | rd | 100 | 100 | 100 | 2  | rd | 1  | 9s | -  | -  |  - | 
  +----+----+----+----+----+----+----+----+----+----+----+----+----+----+----+-----+------+----+----+----+----+----+----+
  | The Combat Medic is mostly the same as the medic with a downgrade of the red greater heal to yellow, but addition   |
  | of some additional smite power, and higher damage add. Healing variance on the greater heal should be lower         |
  | allowing for consistent high-power healing.                                                                         |
  +---------------------------------------------------------------------------------------------------------------------+
  * Smiters
  [todo]
  * Buffers
  +----------------------------------+
  | Zealot: 50e 20r 6s               |
  +----------------------------------+--------------+------------------------------------------+------------------------+
  |              Buffs               |   Resists    |                  Heals                   |        Smites          |      
  | sc | dq | ac | hr | af | md | hp | bo | en | sp | mj | gr | gp | si  | gi  | rz  | ns | sh | da | mz | dd | pb | ao | 
  | rd | rd | rd | rd | rd | yw | rd | rd | rd | rd | bl | bl | bl | 40  |  -  |  25 | 1  |  - | 1  | 9s | -  | -  |  - | 
  +----+----+----+----+----+----+----+----+----+----+----+----+----+----+----+-----+------+----+----+----+----+----+----+
  | The Zealot is a typical spec for buff bots and farming characters. Heals are generally weak, though sufficient for  |
  | supporting a farming toon (like a cabalist or necro). Variance on the baseline heals is high, however, which limits |
  | the effectiveness as a healer until higher RR is achieved.                                                          |
  +---------------------------------------------------------------------------------------------------------------------+
[todo]